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Display advertisements to increase sales
What is Search Engine Marketing or PPC
Display advertisements or Popularly known as Pay per click (PPC) is an online advertising model to display your product advertisement in front of the most relevant audience and exactly when they search something related to your product, and you will pay only when a prospect clicks the ad. That is why these are called search engine marketing commonly. Not like traditional mediums in which you don’t have control on the display of ads basis customers actions. The most common of PPC ads is the paid search ads and google shopping ads. Pay per click advertisements are also called as Search engine marketing. Necessarily your ads will only appear when a prospect performs a search or looking out for an information online with buying intention.
Importance OF SEM
Why you should do SEM
As mentioned in our SEO section itself, it is a long term process, and for new entrants in the markets, it will not yield results immediately. For starters, pay per click ad formats like google shopping ads and display advertisements offer various benefits. It gives you a quick entry into the search results along with your established competitor; it is easy to sync it with other marketing efforts in social media platforms etc. Data collections and Tracking of your results become more manageable if you work with an experienced Search Engine Marketing Agency. It will be more useful if you want to drive sales for a specific product or driving traffic to any particular page you want people to see. Visit the FAQ section and get more clarity about our Services.
Process of setting up SeM campaign
Step by Step Process
Setting up of PPC ads or display advertisements starts with finalizing your campaign objective with your Search Engine Marketing Agency who can help with other steps involved in the process like Budget setting, keywords analysis, copywriting and campaign scheduling. Once your ads are live and running, your agency should continuously monitor it for the results you are getting and optimize it based on those results and your feedback on the same. If you are eCommerce portal then you should go with google shopping ads.
More on SEM services
SEM Services
Google Search and Display advertisements
- Google shopping ads
- Landing Page creation and optimization.
- Ad creation and copywriting
- Keyword Research
- Text Ad Optimization
- Geographical Targeting- Coimbatore, Tiruppur, Pollachi.
Download our services brochure for more details.